Cradle to Cradle
From cradle to cradle – recovery of raw materials
Products that meet the criterion of "Cradle to Cradle", can be disassembled after use to its original components. So from the cradle to the cradle instead of from cradle to grave.
The term was shaped by the German chemist Michael Braungart and American architect William McDonough by the publication of their joint book, "Cradle to Cradle". Production processes are based on the principle of eco-efficiency so that all used materials flow in closed biological or technical cycles. If a product is no longer needed, it is not a waste, but kind of serves as "food" for other products because it can easily be used also in other forms. In this way the problem of waste disposal is avoided and resources are conserved. Other features are the use of renewable energy and support for diversity.
The Institute EPEA founded by Braungart advises and supports companies in the realization and implementation of the Cradle to Cradle concept. Accordingly the resulting products are being certified.
Examples of successful implementation are compostable shoes and T-shirts as well as other textiles.
Disclaimer
Please note that the English version of the criterion “Cradle to Cradle” is only a translation of the German criterion “Cradle to Cradle”. The translation has been made to the best of the translator’s knowledge and belief. The German version of the criterion “Cradle to Cradle” always prevail shall in case of doubt.
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Our own business: At Greenpicks sustainability is in every single detail – with conviction. We use green electricity, have a green bank account, let our flyers be printed green and much more:
- Our website is hosted “green” with 100% waterpower (green electricity).
- We receive our electricity from “NaturStrom”. We keep our power consumption as low as possible, for example through the use of switchable power strips and energy-saving illuminants.
- For our flyers, business cards etc. we use recycled paper and petroleum-free natural colors. They are printed at a green printer.
- We use as little paper as possible. And if so, then we only use recycled paper.
- Our business account we keep with the EthikBank.
- To move forward we use public transport, bicycle, train and as little as possible the car.
- We are committed to the economical use of consumable goods and put emphasis on mindful consumption.
- We focus on long-lasting quality products.
- Also in private we take great pleasure in ecologically produced products, e.g. foodstuff, natural cosmetics, natural textiles, household and drugstore products.
- And we always keep our eyes open for more possibilties to live and work sustainably.
